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Posted On Aug 29, 2007 in

Internet Telephony

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Skype1

Skype took Internet Communication ahead


As the world’s largest Internet communication community, Skype has been giving its users the ability to set their conversations free at home, at work and on the move. It is developed its ecosystem of more than 50 hardware partners and more than 150 Skype-certified devices to broaden the appeal of Skype to a wider base of users who want to use Skype away from the PC, no matter where they happen to be.

Why did Ebay purchase Skype?

Ebay buying Skype has been a bold move for a company, that from last so many years was just revolving around its e-commerce knitting services. Although It was not very easy to draw parallels between the Skype acquisition and eBay’s purchase of PayPal, buying Skype is clearly a big departure from eBay’s previous expansions, all related to e-commerce in one way or another.

Skype2Ebay might try to use Skype to expand its moves into new markets, such as new cars, travel, real estate, and personal and business services. Those markets already are accustomed to both paying for leads and talking directly to customers throughout the purchase process. Indeed, this new business model would be ideal for some of eBay’s new forays, such as its recent purchase of the shopping comparison site Shopping.com.

There is no denying that eBay and Skype do share some similarities despite inhabiting entirely different markets. Mainly, they both share the coveted quality of becoming more valuable the more members they have. Indeed, along with PayPal, which had the same characteristics, this would be eBay’s third business that has grown from these so-called network effects.

Is Skype turning into a mere telephone service now?

In my perspective its just about the importance of human voice communication. For a very long time people have failed to understand the significance of Internet in their lives and conversations.

We all know that Skype cannot be used for emergency calling. It cannot be used the same way as a telephone. It basically depends more on the Internet and all the occasional frailties that brings. But for many of us it has become a fundamental means of voice communications. In our minds it became inseparable from phone service. Not in fact, but in our perception which, of course, equals reality. If you are Skype, that is a strong position to hold. –A remarkable position to hold considering what it is built on.

Even more remarkably many who are not users of Skype speak of it as a phone service. Maybe that is because it is easy to talk about that way, but now we have not only a strong user community, but a much larger community that accepts Skype, not for what it is, but what we think it is. The criticism of Skype’s handling of the “service outage” seems in some part a result of Skype/eBay not knowing how to handle the role they had assumed.

There are plenty of lessons to go around here, an expert field day for sure. When it is all said and done, remember that Skype, and other similar services, are not the phone company. Internet communications offers more than any phone connection—and it also offers less. Let’s now enjoy each for what it is.

What does the future hold for Skype?

While most of the collaboration industries knows Skype voice quality, ease of use and unbeatable price (it's free), few have been paying close attention to the deeper revolution that Skype heralds, and the major transformations it is giving way too when it comes to disruptive, free, real-time communication.

Whichever way you want to look at this, it is hard to see how traditional telephone companies are going to counter Skype's incredible disruptive power as it already allows me to talk in real-time with anyone around the world on independently of the type of computers used while offering very cost-effective paid access to any land line and mobile number in the world.



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Posted On Aug 01, 2007 in

Internet Telephony

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SkypeDid you ever think that Skype would make the single, most successful online communication tool?

The answer to it is very simple - A great product backed by even better marketing (effective use of website to position and promote their services).

Just like many other Voice Over Internet services, Skype queued the competition. Another product pitted at a customer who has more choices then ever and can has the flexibility to move from one product to another in a matter of time.

In such a market scenario Skype came up with a simple product that solves an average consumers needs. Talk … Talk and Talk… the fact that it was soo simple to use added to its adoption and huge success.

However, what is helping Skype move to the next level is no longer the product or its simplicity but the brilliance of its marketing team.

Skype grabbed the relevance and importance of its website and made it simple and user-friendly focusing on the information they would provide to their audience.

They added a forum to involve people to discuss ideas and views on how the product can be evolved.

Once the product had been well recognized they started using their website to sell other value added services. All done gradually and systematically - keeping the customer in mind.

The latest idea - to put customer success stories and Skype share are again examples of simple marketing ideas that can help promote a brand and in turn, involve the end user.

Therefore, if we analyze, Skype did not do anything unique or spend millions in marketing - they used simple ideas that people like you and I can adopt towards our product or business.
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Tag : VoIP, Skype, Marketing



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