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Posted On
Aug 29, 2007
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Have you ever wasted hours digging around the Internet looking for good content, till you find a rainbow in the end, you might want to look at something called Digg (Digg.com) It’s a site that helps you avoid the process of digging and instead get exactly what others have dug up so you can see some of the great sites/stories/things out there on the Internet.
Digg brings in the value of collective intelligence and community to Internet. In a way that it not only brings value to its users, but also to a number of businesses that have the ability to take advantage.
The company has also been expanding its personalization and social networking features. Digg users can now customize their site views based upon their interests and keep closer track of their friends' activities.
Digg gets a new look
After much behind the scenes fanfare, Digg has finally unveiled its revamped homepage.
The biggest change with the new look is the inclusion of video on the front page. Up until now, the videos were hidden off in their own section, so you'd only find funny/weird/interesting movies if you went looking for them. And really, where's the fun in that?
But now videos have a chance of showing up on the front page just like every other article submitted to Digg. Last time I checked, there was only one video on the front page, although there were plenty of other videos with a higher number of diggs. So it's not clear how it's determined whether a video will make the front page.
In addition, the site is attempting to capitalize on the longevity of a popular news piece, video, or podcast. While a traditional Digg page has pushed recently-voted (or "dugg") stories to the top of the front page, the site has added a "top ten" section to recognize stories that are still attracting attention, even though the initial appeal has worn off.
Other changes include tweaks to page and story summary layouts, streamlined navigation, and more customization options.
I think the new color combination, especially around the header, is delicate and appealing. I also liked the functional changes like:
- Videos back on the homepage.
- Videos in Top 10 feed (and other filters)
- Navigation and backend changes to support Digg Images
- ‘Friends Activity’ global on header-
- More stories above the fold
Will this new look make any difference to the Digg’s business?
Certainly, it will. With the new fluid design and a brand new video section, Digg has undoubtedly made some news.
Over the past few months Digg’s internal ranking system has been a source for a lot of interest and publicity. The front page carried a lot of interest as some top diggers dominated it.
Dig has really gone big making the marketers realize the potential the site carries. Marketers are now approaching people who have a better chance of influencing front-page stories and are huge money to influence these submissions. And there is no doubt digg will score here.
The new interface is the discovery of the most popular sites and top ranked stories. Digg will further increase the userbase as users who produces any sort of video online know that digg.com is an excellent way to promote it and create a huge viral effect and with the new dedicated video section Digg is an even more essential marketing tool.
Future
One of the great things about Digg is its simplicity. People submit stories and digg what they like to the front page. Since late 2004, this concept has taken Digg from being a small online website into an online giant that is still just beginning to take hold with the masses. As we notice Digg's progression from version to version, we hope that version 4 will probably have more social and community oriented features then previous versions.
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