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Bhopu / Tags /
Search Engine Marketing
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Posted On
Dec 19, 2007
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 With the world hopping on the Web 2.0 bandwagon, your not alone thinking of how to make a difference in the Web 2.0 Marketing approach and exercise this ubiquitous inflatable term in the best possible method. If you don’t care enough about Web 2.0, you might skip this article, and if you do you likely to spend some time learning about it. So read on, because we’re going to talk about the dos and don’ts of Web 2.0 Marketing. With every company on the web targeting on Google ranking, we can see this art of marketing heading nowhere. But the way content is changing on Web, I’m sure the manner people interact is highly affected. Given this time I shall share my personal list of Web 2.0 Marketing “Do’s and Don’t’s.
Web 2.0 Marketing Do’s
Create lucid Business Objectives
Even before launching a campaign of any kind it’s very essential that companies should realize their business objective for the Web 2.0 marketing efforts. If you think it makes no sense of having blogs, podcast, or pointless viral marketing campaign launch if your company is not clear with the strategy.
Understand Your User Community
You can’t generalize a set of people and apply the same rules on all. You need to spend time and interact with your user communities that are relevant to your Web 2.0 Marketing segment. You need to notice what influences them and shapes their conversations. Try and identify the topics, the people and the best way to engage them.
Set your metrics
You can’t manage what you can’t measure? Web 2.0 Marketing is no exception to this rule. A lot of people might find this a little hectic but it makes the best way of carrying more meaningful strategy. Just imagine your boss walking down to you and asking about how is your Web 2.0 Marketing campaign doing. Just don’t become a slave to a specific kind of business metric, instead see what is more relevant to your business type and the objectives.
Take a built-in method to your Web 2.0 Marketing efforts (Keeping SEO in mind)
With so much talking happening on SEO, the fact still remains in integrated methods to search and Web 2.0 Marketing. Web 2.0 and especially blogging can have extraordinary impact on search, ofcourse depending on how intelligent your blog is, if you use the right phrases and keywords and keep fresh content running with flowing incoming links/comments/trackbacks.
Introduce your Web 2.0 Marketing strategy to Widgets
As precious as your content may be to you, ultimately it means little to your user community if they are unable to interact with it, share it, and personalize it. Make your content important to your audience. We are in a world of active generation and it opens new methods of monetization. Widgets are new ways of distributing truly creative content to passionate, informed, and engaged audiences. You can embed them into your company Website and share bookmarks using del.icio.us, or chronicle company events with Flickr, a popular Website for sharing pictures. Another benefit of using widgets is that the best content from your Website can be in two places at once.
Allow Invites
Provide a simple page in your Web 2.0 marketing appl which contains some hassle-free HTML forms to allow your users to invite their friends through e-mail. Call it a “Tell Others” or “Invite Others” page. They can simply key in a few of their friends’ email addresses into the form with a template invite message automatically inserted for them, and hit submit. This method of Web 2.0 marketing makes use of the proven “word of mouth” marketing. Believe it, a simple function like this can do wonders. So make sure you have a function like this before launch.
Web 2.0 Marketing Don’ts
Not understanding the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
A lot of companies don’t clearly realize the difference in SEO and SEM. Where SEO depends on a website’s structural design and tect based content and the the links, whereas on the other hand SEM is Paid advertising also known as Pay-per-Click (PPC) advertising. Evaluate website developer’s understanding of search engine friendly website design. Don’t pick the keywords for your Internet marketing strategy without doing keyword research.
Don’t SPAM
Many people go to different social networking sites like MySpace and Facebook. We know those sites are best for driving traffic to your main web site. But by not having a focal point to send people to, you are not maximizing your social networking. In fact, you might end up spreading yourself out so thin that all of your social network marketing is rendered useless.
Don’t assume an extra too soon
A lot of companies try looking out for overnight success, but with Internet as a communication platform for all there are very few people who grab some audience. One needs to assure that their Web 2.0 Marketing efforts should not earn any kind of infamy. Companies should support their opportunity with authenticity.
There has been a very obvious change in the focus from "technology" to "people" and it is no better demonstrated by the shift in the technological demands visible from last few years. While a number of users previously focused more on solutions for very particular technological demands, the shout nowadays is for applications that allow for far more end user involvement and input.
Although some people would disagree with my list of Do’s and Don’ts and indeed claim that the opposite is actually more accurate-the fact remains that the Web 2.0 Marketing is increasingly reliant on the varied input from its users and the dividing line between people and technology is becoming more and more blurred as time goes on.
Some Related Articles:
The Do's and Don'ts of Web 2.0 Marketing
Network Marketing
Measuring Web 2.0
Link Building and Relationship Marketing
Business Website Building Do's and Don'ts
Do's and don'ts of corporate blogging
Business Blogging
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Posted On
Nov 21, 2007
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 I must have read a number of articles looking forward to what’s going happen in the search engine bullfight? Will Google still rule or will Yahoo take the pie.
Even today, conducting a search on any of the major search engines can be classified as an "enter your query and hope for the best" experience. Google's "I'm Feeling Lucky" button, while designed to take you directly to the number one results, could ironically be a truism for its entire search results (process?). Enter your desired search words into any of the search engines and you often end up crossing your fingers and hoping that they display the type of results you were looking for.
All these years we have search engines trying hard to enhance their search results to better anticipate the intentions of the searcher. Search for "pizza NY" at Yahoo, and you'll see that the top results include names, addresses, telephone numbers and even directions to pizza restaurants in NY, a great improvement on previous results.
Future Search Engine Technology
Over the past few years smaller search engines have also tried materializing and trying to improve their user experience. For example Grokker offers an interface that groups search results graphically, improving the way search results are segmented and displayed. On the other hand Eurekster, combines the social networking elements that are used by sites such as Friendster, and provides results that can be filtered based upon what members of your group are searching. While all of these are interesting and provide a glimpse of the future of search, it will not be the small companies that change the way we search. With Google about to get an influx of cash from its upcoming IPO, Yahoo re-vamping, and Microsoft finally jumping into the search arena, it will be these search engine powerhouses that enhance our search experience and take search engine technology to the next level.
What is the next level?
So what is this next level? What technology is it that I speak of, that will revolutionize the way we receive our search engine results? I believe that the search results we receive in just a couple of years from now could make current search engine technology look as old and cumbersome as picking up a Yellow Pages book is today.
Search In Your Mail
Another area with great potential for improving search engine results will likely be developed by Google.
Google is one search engine that has the technology to really take advantage of search within email. Why else would it even consider entering this arena? Imagine that, in order to use a free Google email account, you allow Google to provide advertisements and track your email activities. Google could change the way that search results and ads are displayed to free email users. For example, let's say you receive an email from your brother, the content of which, among other things, gloats about the brand new P4 desktop computer that they just purchased from Dell. As part of the interface you use to read that email, Google magically displays paid search advertising for desktop computers, including a link that will take you directly to the appropriate page on Dell.com. This information would be quite beneficial to you, as you may be interested in seeing how you too can be a proud owner of a P4 computer. Fantastic targeted advertising for Dell, as they know that if you click on the listing, they are halfway there to converting you into another satisfied customer.
We could be offered the option of paying a monthly premium in order to not have ads shown when we read our email, but if they are relevant to the content of a received message, why would we want to block them?
From Desktop to Internet
Imagine an operating system that monitors all of your activities -- with your permission, of course. Every file, every image, word document, mp3, even e-books could be monitored by your computer as it endeavors to anticipate your every need. Not only could an integrated search engine allow you to search files located on your hard drive, but it could also use the information it has collected from these files to make your online search experience even more enjoyable.
It is quite possible that Longhorn or a future OS (Microsoft, Linux or Mac) could become so intelligent that they know after listening to one of your favorite songs by the 80's rock band, Heart, your consequent search online for "heart" is more likely to originate from a desire to view the band's fan site, than that pressing need to visit the web site of The American Heart Association.
Expanding sneaks
Ask, one of the smaller of the top Internet search engines, has been using sneak peeks to entice searchers for a while now. Searchers who use Ask.com can mouse over an icon next to many results and see a screen shot of the website. No clicking needed. Google, always watching for search trends, seems to have noticed, because they’ve filed a patent for expanding their own snippets. Soon searchers on Google may be able to read expanded summaries of pages, or longer clips of page text. This tactic appeals to searchers who are now demanding more and more information faster and faster from the top Internet search engines, and who don’t want to waste precious seconds clicking on a link and then on the back button to find just the right site for their needs.
You may feel relatively satisfied with the current search offerings of Google, Yahoo, Ask and MSN. Search today is undoubtedly much better than what it was in the second half of the 1990's. But Internet search is still in its infancy and there's much room for improvement. Moreover, the super high valuation of Google on NASDAQ pushes investors and researchers to find better search solutions - to be The Next Big Thing. And these wannabes are not only working on discovering better indexing techniques, they're exploring new horizons like vertical engines, meaning-based search, intent-driven search, new clustering methods, and much more. In this post, we look into latest trends in the search industry.
Some Related Articles:
What are the top Internet SE doing?
The Search Engine scene in 2015
Search Engine Trends and SEO
Searching for a better way: 6 SE trends
Search Engine Watch
Google Trends
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