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Bhopu / Tags /
Web 2.0 Marketing
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Posted On
Dec 19, 2007
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 With the world hopping on the Web 2.0 bandwagon, your not alone thinking of how to make a difference in the Web 2.0 Marketing approach and exercise this ubiquitous inflatable term in the best possible method. If you don’t care enough about Web 2.0, you might skip this article, and if you do you likely to spend some time learning about it. So read on, because we’re going to talk about the dos and don’ts of Web 2.0 Marketing. With every company on the web targeting on Google ranking, we can see this art of marketing heading nowhere. But the way content is changing on Web, I’m sure the manner people interact is highly affected. Given this time I shall share my personal list of Web 2.0 Marketing “Do’s and Don’t’s.
Web 2.0 Marketing Do’s
Create lucid Business Objectives
Even before launching a campaign of any kind it’s very essential that companies should realize their business objective for the Web 2.0 marketing efforts. If you think it makes no sense of having blogs, podcast, or pointless viral marketing campaign launch if your company is not clear with the strategy.
Understand Your User Community
You can’t generalize a set of people and apply the same rules on all. You need to spend time and interact with your user communities that are relevant to your Web 2.0 Marketing segment. You need to notice what influences them and shapes their conversations. Try and identify the topics, the people and the best way to engage them.
Set your metrics
You can’t manage what you can’t measure? Web 2.0 Marketing is no exception to this rule. A lot of people might find this a little hectic but it makes the best way of carrying more meaningful strategy. Just imagine your boss walking down to you and asking about how is your Web 2.0 Marketing campaign doing. Just don’t become a slave to a specific kind of business metric, instead see what is more relevant to your business type and the objectives.
Take a built-in method to your Web 2.0 Marketing efforts (Keeping SEO in mind)
With so much talking happening on SEO, the fact still remains in integrated methods to search and Web 2.0 Marketing. Web 2.0 and especially blogging can have extraordinary impact on search, ofcourse depending on how intelligent your blog is, if you use the right phrases and keywords and keep fresh content running with flowing incoming links/comments/trackbacks.
Introduce your Web 2.0 Marketing strategy to Widgets
As precious as your content may be to you, ultimately it means little to your user community if they are unable to interact with it, share it, and personalize it. Make your content important to your audience. We are in a world of active generation and it opens new methods of monetization. Widgets are new ways of distributing truly creative content to passionate, informed, and engaged audiences. You can embed them into your company Website and share bookmarks using del.icio.us, or chronicle company events with Flickr, a popular Website for sharing pictures. Another benefit of using widgets is that the best content from your Website can be in two places at once.
Allow Invites
Provide a simple page in your Web 2.0 marketing appl which contains some hassle-free HTML forms to allow your users to invite their friends through e-mail. Call it a “Tell Others” or “Invite Others” page. They can simply key in a few of their friends’ email addresses into the form with a template invite message automatically inserted for them, and hit submit. This method of Web 2.0 marketing makes use of the proven “word of mouth” marketing. Believe it, a simple function like this can do wonders. So make sure you have a function like this before launch.
Web 2.0 Marketing Don’ts
Not understanding the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
A lot of companies don’t clearly realize the difference in SEO and SEM. Where SEO depends on a website’s structural design and tect based content and the the links, whereas on the other hand SEM is Paid advertising also known as Pay-per-Click (PPC) advertising. Evaluate website developer’s understanding of search engine friendly website design. Don’t pick the keywords for your Internet marketing strategy without doing keyword research.
Don’t SPAM
Many people go to different social networking sites like MySpace and Facebook. We know those sites are best for driving traffic to your main web site. But by not having a focal point to send people to, you are not maximizing your social networking. In fact, you might end up spreading yourself out so thin that all of your social network marketing is rendered useless.
Don’t assume an extra too soon
A lot of companies try looking out for overnight success, but with Internet as a communication platform for all there are very few people who grab some audience. One needs to assure that their Web 2.0 Marketing efforts should not earn any kind of infamy. Companies should support their opportunity with authenticity.
There has been a very obvious change in the focus from "technology" to "people" and it is no better demonstrated by the shift in the technological demands visible from last few years. While a number of users previously focused more on solutions for very particular technological demands, the shout nowadays is for applications that allow for far more end user involvement and input.
Although some people would disagree with my list of Do’s and Don’ts and indeed claim that the opposite is actually more accurate-the fact remains that the Web 2.0 Marketing is increasingly reliant on the varied input from its users and the dividing line between people and technology is becoming more and more blurred as time goes on.
Some Related Articles:
The Do's and Don'ts of Web 2.0 Marketing
Network Marketing
Measuring Web 2.0
Link Building and Relationship Marketing
Business Website Building Do's and Don'ts
Do's and don'ts of corporate blogging
Business Blogging
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Posted On
Nov 16, 2007
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Its time to take out your head from the sand and identify the very real business opportunities around this Web 2.0 stuff. For many its may just seem another bubble of sorts, but startups like MySpace and Digg are wildly popular and have a few lessons to teach the corporate establishment.
We all must have read a number of articles and writeups on the Web 2.0 buzz that has taken over the web. But now its time to benefit from this tool and actually making business and consumer needs. Mashups, Wikis, blogs all have ended up having immense impact, especially within the enterprises.
Here I would want to give my readers an insight of Web 2.0 and how essential can it be for any Internet marketer.
To start with we will have to understand how important Web can be for enterprises online.
Today 9 out of 10 companies sell on the Web, and most of them acknowledge that Internet is among their most profitable channels. E-commerce can be seen as everyday business now, but it's not about to make your sales force and telemarketers obsolete. Field sales, retail stores, telephone sales and distributors are all more profitable channels, despite the additional labor costs.
The Web is most adept at reaching niche markets—the so-called "long tail"—and most profitable when a company's Web site attracts new customers. Still, old and new customers prefer other ways of doing business, and the best way to use technology may be to help salespeople instead of replacing them. However, it's worth noting that the Internet is most successful at companies that serve both consumers and businesses. For example, the complexity of financial-services companies seems to make the Internet an effective alternative to traditional channels. Also noteworthy: Few companies have found a way to take advantage of Web 2.0 technologies to turn a profit.
Significance of Web 2.0 to Online Marketers
 Though relatively new, Web 2.0 has taken the world by storm. Familiar old technologies such as Flash and newer technologies such as AJAX and RSS feeds offer ground breaking new ways for retailers and consumers to connect with each other and communicate. These features are changing the face of online marketing.
Some traditional thinking industry leaders found it difficult to believe that blogs and social networking could have world wide consequences on any level—start-up or otherwise. A few months later, Web 2.0 marketing has sky-rocketed, proving them wrong and leaving them scrambling to strategize and integrate this once innocuous marketing structure into their existing models.
The distinct characteristic of Web 2.0 marketing is that it is leads by innovative means for keeping open the channels of communication between marketers and buyers. As the choice of communication channels increase, retailers are forced to think more about revamping their traditional online marketing campaigns. Blogs, social networking sites and RSS feeds are the three main areas of Web 2.0 that have the strongest impact on retailers.
Some tips that would help your company succeed Web 2.0 marketing
I don’t think Web 2.0 involves any any complex technology instead it is a shift in the manner organizations think about marketing.
Here are a few things you may want to consider when entering the Web 2.0 marketing arena:
- Social media marketing is a critical component of Web 2.0 marketing. Taking some time for you as well as your staff to understand and participate in social media marketing is an important first step. Some of the new services you need to understand and be familiar with include MySpace, YouTube, Flickr, Technorati and del.icio.us.
- There are several Web 2.0 methodologies that are available for your use. Brainstorm with your staff and your loyal users and develop a strategic plan about how and where your marketing resources can best be put to use for online marketing.
- Keep your mind open and be prepared to accept the revolutionary new ideas that fit the nature of social media marketing. Invite staff and loyal customers to submit relevant photographs or videos and add catchy titles. These can then be sent as postcards to their friends and contacts, widening your customer circle.
Web is all about audiences, people do not just want to come, buy and walk away. They want to be enlightened, engaged, and entertained. The only way you can succeed in that is by thinking of your web visitors in terms of an audience instead of just regarding them as market to "pitch" every week.
We cannot cannot enlighten, engage, or entertain our audience if your web site looks and sounds like it came from an academic textbook. So weave a little creativity and imagination into your story and present it to your audiences in a compelling way. Capture their attention by delivering your message the Web 2.0 way.
Some Related Articles:
A new niche Web 2.0 community for Internet Marketers
Web 2.0 portals key to Online Companies
Web 2.0 Fundamentals
The Web 2.0 blog
Web 2.0 for Business
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